Three Function of SEO

Search Engine Optimization(SEO)
On-Page Optimization & Off-Page Optimization




What is on page Optimization?
The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html ‘file’ or ‘page’ which is the reason for the name On Page Optimization.
(OR)
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density,etc.

What is off Page Optimization?
Off-Page optimization refers to the ranking factors that are usually out of your control. The most important off-Page factor is the links to your web site. Link Buildings are part of Off Page Optimization. Search engines use these two main factors to determine the rankings of your web pages. SEO Process is a combination of on page and off page optimization in which off page optimization is most crucial to rank a website on major search engines. It helps to achieve, maintain and improve the ranking by chasing down major competitive keywords. This is why most of the companies go for off page optimization.



What is Link Building?
In terms of traffic building, organic search engine rankings and internet sales, link building is one of the most important aspects of search engine optimization. Link popularity or building simply refers to the mechanism of securing text links pointed at your website and strategic landing pages in order to increase rankings. This is often referred to as Off Page Optimization. Currently, link building - developing quality relevant one way links (also known as backlinks or inbound links) - to your website is one of the most important factors in SEO and achieving high rankings in the search engines.

The different types of links are, but not limited to:

*One way link building - Convincing any given website to link back to you by various methods are including Directory Submission, Article writing and content distribution and publication and Web 2.0 - social bookmarking and blog / forum links.

*Two way link building (Reciprocal linking) - you link to me from a page in your website, and I will link back.
*Three way link building - Three Way Link Building helps you build links while avoid reciprocal link building and other types of penalties resulting from it. They way it works is that you give Website (A) a link to Website (B). Website (B) gives a link to Website (C). Website (C) then gives a link to Website (A). In the end, (C) websites have links to each other, and yet none of them are reciprocal. Three way links are a subset of reciprocal links.
*Paid links - links secured on any given web page by monthly or yearly payment.