SEO Service

What is Search Engine Optimization (SEO)?

• Search Engine Optimization (SEO): The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

• Search Engine Optimization typically includes keyword research and development, competitive analysis and industry benchmarking, backed coding optimization, website submissions and results reporting.

Page Rank of Website:

Rank (PR): A website is more visible in search engines and can get more visitors. There are a lot of ways to promote your website and increase its page rank. Some ways require you to pay for it and some are FREE but needs extra time and efforts. The most important thing you need to remember is the patience.

Google Page Rank: A measure from 0 -10 of how important Google thinks a webpage is. In Google's eyes a web page with a Page Rank of 10/10 is very important and a web page with a Page Rank of 0/10 is not very important.

Below are some points which you can follow and inprove your website ranking:

1. Linking is the best and fast way to improve your page rank.
2. If you are planning to purchase a link back
3.Submit to directories and sit relax.
4. Build a site map for your website
5.Update your website every day by adding more unique content.
6. Provide inside linking to your website
7.Keep in touch with your website

Three Function of SEO

Search Engine Optimization(SEO)
On-Page Optimization & Off-Page Optimization




What is on page Optimization?
The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html ‘file’ or ‘page’ which is the reason for the name On Page Optimization.
(OR)
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density,etc.

What is off Page Optimization?
Off-Page optimization refers to the ranking factors that are usually out of your control. The most important off-Page factor is the links to your web site. Link Buildings are part of Off Page Optimization. Search engines use these two main factors to determine the rankings of your web pages. SEO Process is a combination of on page and off page optimization in which off page optimization is most crucial to rank a website on major search engines. It helps to achieve, maintain and improve the ranking by chasing down major competitive keywords. This is why most of the companies go for off page optimization.



What is Link Building?
In terms of traffic building, organic search engine rankings and internet sales, link building is one of the most important aspects of search engine optimization. Link popularity or building simply refers to the mechanism of securing text links pointed at your website and strategic landing pages in order to increase rankings. This is often referred to as Off Page Optimization. Currently, link building - developing quality relevant one way links (also known as backlinks or inbound links) - to your website is one of the most important factors in SEO and achieving high rankings in the search engines.

The different types of links are, but not limited to:

*One way link building - Convincing any given website to link back to you by various methods are including Directory Submission, Article writing and content distribution and publication and Web 2.0 - social bookmarking and blog / forum links.

*Two way link building (Reciprocal linking) - you link to me from a page in your website, and I will link back.
*Three way link building - Three Way Link Building helps you build links while avoid reciprocal link building and other types of penalties resulting from it. They way it works is that you give Website (A) a link to Website (B). Website (B) gives a link to Website (C). Website (C) then gives a link to Website (A). In the end, (C) websites have links to each other, and yet none of them are reciprocal. Three way links are a subset of reciprocal links.
*Paid links - links secured on any given web page by monthly or yearly payment.

Pay Per Click

What is PPC?
Pay-Per-Click (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an advert you have placed in a search engine’s results. Therefore, you only pay each time someone visits your site.
(OR)
Pay-Per-Click (PPC) is a performance-based online marketing model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. You set the price you're willing to pay for each sales lead and pay only when customers click through to your site, leading to a high return on your investment (ROI). Research shows that advertisers receive the highest ROI from pay-for-placement search when compared to e-mail, banners and other forms of online advertising. PPC advertising offers you an excellent solution to drive traffic to your website almost immediately. Another great benefit of Pay-Per-Click advertising is its advantage of being easily tracked so you can tell that campaign A just made $5,000 of profit whereas campaing B did not earn you anything. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC), varies depending on the search engine and the level of competition for a particular keyword.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Adwords: Name of the Google pay per click program. The Adwords advertisements appear in the top two positions above the natural listings and in boxes on the right side of the page. Google Adwords are visible in Google as well as their partner sites including AOL and AskJeeves. If “content match” is activated the ads will also show up next to magazine articles and other pages throughout the web.

Adsense: An advertising and money-making program run by Google where website owners can show Google ads on their site and generate revenue based on the Pay Per Click model. The website owner gets a percentage of the PPC revenue generated by clicks from their site.

Website Promotion - Increase Your Site Traffic

You have created a brilliant website and now it's time to get some traffic. This small five step guide can give you some help on how to succeed with website promotion.

1. Submit your site to search engines.
2. Submit your site to different directories.
3. Submit your site to pay-per-click search engines
4. Exchange links with other sites.
5. Join a traffic exchange program.

1. Submit your site to search engines.

This is a "must do". Before you submit your site to the engines make sure that your site is search engine optimized. After that, consider submitting your site to search engines for free, using our automatic service, or do it by hand.

2. Submit your site to different directories.

Submitting your site to directories does not only give you more hits, it also increases your link popularity. The number of web pages linking to your site is considered an important factor by many search engines to achieve a high ranking. A link from an important site such as Yahoo is given more weight than any other link.

Submitting to directories are not as easy as submitting to search engines. You have to make sure that there are no dead links or "under construction pages" on your site. They do not accept such sites. Read more about how to add your site on their information pages below.

• Yahoo
• OpenDirectory
• InCrawler

3. Submit your site to pay-per-click-search engines.

If you are in a hurry to get your site noticed, or if you have money to spend on advertising, pay-per-click search engines offers a perfect solution.

You pick the keywords suitable for your site, the ones you need to attract the right type of visitors to your site. Then you set a rate that you are willing to pay for each click on the keywords that you have selected. The search results are ordered after the highest bid on the searched keyword and as an advertiser you only need to pay if the searcher clicks on your link. This way, you only pay for the visitors that you actually receive.

There are dozens of pay-per-click search engines on the Internet and some can bring you a lot of traffic and some will probably not be that good. The pay-per-click search engine with most searches is without question Google! Search Marketing. They provide search results at several major search engines including Google,Yahoo!, MSN, Ask, Cuil and many others.

If you need any help or advice, call today on +91-120-4626500 or Contact us here and ask for one of our on/off-page optimisation consultants.